Podcast Advertising

PODCAST ADVERTISING
WORKS

sponsor shows

Sponsoring a show can help you to reach attentive audiences in an authentic way, ensuring that they engage with your brand more effectively than through pure advertising messages.

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AUDIENCES ARE MORE LIKELY TO THINK POSITIVELY ABOUT A BRAND WHO IS SPONSORING A PODCAST

36%Strongly Agree they pay more attention to host-read ads than any other form of advertising

48%Favourability for brands who use podcast sponsorship

71%Host-read ads drive a better brand recall rate which subsequently creates high levels of consumer interest, purchase intent and recommendation intent

60+Longer ads drive even higher lifts amongst consumers

Source: Nielson Podcasting Today, 2021, Edison Super Listeners 2022

SImple

Auddy gives you access to the entire German podcast market

One point of contact

We co-ordinate the delivery of your campaign

Host-reads reduce the need to budget separate creative

Credible

Trusted by top brands

The podcast host delivers an authentic message to their audience

Effective

71% brand recall

40% visited website of brand

36% pay more attention to host-read ads

Targeted to your audience – reducing wastage

TYPES OF PODCAST ADVERTISING?

Programmatic

A simple 30 sec media buy which is played across multiple podcasts.

Dynamically integrated into the episode

10-60 sec length

Host Read Ads

The host of a show will talk about your product or service in the style that their audience is familiar with.

Authentic brand association for an engaged audience.

30-90 sec

Can include a CTA (e.g. promo code)

Producer Read Ads

The ad-spot is delivered by the producer/ or other speaker

30-90 sec

Can include a CTA (e.g. promo code)

Branded Content

Creation of bespoke content specific to your brand and objectives. Build an audience from scratch but very effective at driving awareness and consideration for your brand. Long term brand building exercise.

Branded episodes

Perfect if one show captures the attention of your audience. Co-create an episode with the host which will automatically reach their entire audience. Examples include developing a new product which they endorse, taking them on an adventure or being interviewed as one of their guests.