Why Do People Listen To Podcasts?20240313182120
Why Do People Listen To Podcasts?
Read Time: 2 minutes
Podcast listening is also not a passive activity…..podcast audiences make an effort to listen – they go to their player of choic...
Do podcast audiences really respond well to advertising?20240312183130
Do podcast audiences really respond well to advertising?
Read Time: 2 minutes
German podcast audiences remain uniquely receptive to podcast ads and are less likely to avoid them than other digital media ads...
Does podcast advertising replace other media or enhance it?20240311133138
Does podcast advertising replace other media or enhance it?
Read Time: 2 minutes
Podcasting provides a unique, additive and younger audience to traditional media buy. As a result, it enhances traditional chan...
How to brief a podcaster20231208121118
How to brief a podcaster
Read Time: 4 minutes
Wondering how to brief a podcaster to create engaging content for your brand? If the creative stands out for your audience, is m...
The benefits of podcast advertising?20231208112717
The benefits of podcast advertising?
Read Time: 4 minutes
The benefits of podcast advertising. Reaching audiences through podcasting is simple, efficient and very effective. Learn more ...
Reach podcast audiences simply & effectively20231207180245
Reach podcast audiences simply & effectively
Read Time: 3 minutes
How to reach podcast audiences simply and effectively. Understanding the podcast market, and planning your media plan effective...
Why podcasts SHOULD be part of your media mix20231207152522
Why podcasts SHOULD be part of your media mix
Read Time: 3 minutes
Why podcasts SHOULD be part of your media mix. With so many advertising channels to choose from, consider podcasts to reach your...
6 Reasons Why You Should Advertise on Podcasts20231207144635
6 Reasons Why You Should Advertise on Podcasts
Read Time: 2 minutes
6 Reasons Why You Should Advertise on Podcasts. From Targeting, to Credibility and Measurability, podcasting can help you achie...
Podcast advertising; programmatic vs host-reads?20231207133716
Podcast advertising; programmatic vs host-reads?
Read Time: 3 minutes
Podcast Advertising Explained. Do you know the difference between programmatic and host-read podcast advertising. Read our art...
Understanding podcast listeners20231207125632
Understanding podcast listeners
Read Time: 2 minutes
Podcast audiences are appealing for advertisers as the listeners are more affluent, active and educated than the general populat...