Podcasting, unlike other media, has some advantages for advertisers. On one hand, brands can ensure that they reach their target audience by selecting relevant podcasts (this is not possible for radio advertising). There is also usually a close connection between podcast hosts and audiences. The audience trusts the hosts and recommendations therefore work particularly well. Listeners’ attention is also particularly high when consuming podcasts, and therefore they are particularly engaged with the content. The messages are therefore effectively received by the listener.

If you are interested in monetising your podcast with Auddy and receiving advertising requests, please write to info@auddy.com

First of all, we arrange a non-binding introductory meeting. We will answer all your questions and explain how everything works. If you decide that you would like to monetise your podcast with us, we will add your podcast to our portfolio. From then on, it will be offered to suitable advertisers. If there is a concrete interest in a booking, you will be informed by us and we will agree on all the details. Of course, you can also decline requests if they don’t suit you.

As soon as advertisers show interest in your podcast, we’ll contact you and ask if you’d like to partner with this brand. If this is the case, we will discuss all the details of the booking (ad type, dates, frequency, etc.). All this is then agreed and signed in an advertising order. If it is a host-read ad, you will receive a briefing with all the important information, on the basis of which you can record the ad(s) and send it to us for approval. Once approved, you will publish the ad(s) as agreed. 30 days after the ad appears, you send us a report on the reach. Then you can issue us your invoice.

Performance campaigns in podcast marketing aim to get specific actions or reactions from listeners, such as buying a product, visiting a website, or using a discount code. Performance is often measured using specific KPIs (Key Performance Indicators) to evaluate the success of the campaign.

Awareness campaigns, on the other hand, aim to increase awareness of a brand, product, or service among listeners. The main goal is to attract the attention of the target audience and build a positive attitude towards the advertised brand.

When describing forms of advertising or ad types, we distinguish between three categories: the placement, the type of communication and the playout.

The placement indicates where in the episode the ad is located. We are talking about pre-, mid- or post-rolls, depending on the situation.

The type of communication describes how the advertising message is conveyed. Basically, there are many possibilities here. The most common are the host-read ad (voiced by the hosts themselves based on a brief), the produced ad (a produced audio spot that is played in the podcast) and the sponsorships (short notes that name the sponsor of the episode, season or the entire podcast).

And playout means the technical component. Either ads are baked-in, i.e. installed as a fixed part in the audio track of the episode or dynamically played out via an ad server.

No, we only share with customers the options you want to offer. There is no mandate to offer a particular type of ad.

No, if you offer baked-in ads, you don’t need an ad server. However, if you want to play the ads dynamically, you must have access yourself, as we do not offer this at the moment.

The price is influenced by many factors. In addition to your reach and the type of ads you offer, it also depends on the genre of your podcast. If you need support with pricing your show, your contact person will be happy to help you.

The CPM is the currency in which we calculate the value of media bookings. The CPM is the cost per 1000 impressions to your listeners.

The relevant metric for reach is the average reach after 30 days per episode. If you offer dynamically displayed ads, please let us know the total monthly volume.

Yes, in most cases, advertising customers want to approve the ads themselves. This is a check that the briefing has been implemented appropriately, that nothing has been forgotten and that no inappropriate content has been communicated. To do this, we send the ad to the customer and usually get feedback on it after 1-2 days. We’ll forward any feedback to you. If adjustments are necessary, you can re-record the ad or adjust the position accordingly.

For the release, we only need the integration. If you send us the entire episode, please also email us the specific time stamp of the ad placement. It would just take too much time to listen to all the episodes we get from start to finish.

We only forward the ad to the customer for approval. Use outside of your podcast is not permitted unless there is an additional agreement with you.

Please publish the ad on the agreed date. Please also make sure to include the desired information in the show notes for the episode. You can find them in the briefing. If there is a link in it, please try to store it right away so that it is directly clickable for your listeners. This makes it much easier to access links.

Once the ad has been successfully published and the show notes are displayed, you can enjoy a break. After 30 days, you will automatically receive a notification from us by e-mail, which you can use to send us the reach of the episode achieved so far. Once that’s done, you can send us your invoice. You will receive details from your contact person.

You can always get in touch with your contact person at Auddy. If they are not available, please write to
info@auddy.com 

Please always send your invoices to accounting@auddy.com. This way we can ensure that it is processed promptly.